KAEi WANG AUTUMN/WINTER 2020 collection builds a pure “pastoral” and “band member-like” men’s image. By employing this philosophy into the collection, the designer tries to explore and communicate a message of breaking the inherent connection between image and identity.
KAEi WANG was a garment brand expressing designer JIAYING WANG’s aesthetic of the images of men. Over the years, the designer realized that compared to men’s stereotyped impression of strong and stable, the soft and fragile beauty of men is waited to be further explored and reorganized. Based on this philosophy of antithesis, the brand tries to establish a unique soft but dandy men’s figure through creation of clothing.